CASE STUDIES
Real estate project development
Region: Switzerland
Client Background & Challenges
The client is a Swiss development company that acquired a centrally located piece of land in a well-known upscale ski-resort destination, with the desire to transform it into a multi-purpose ski-in, ski-out destination. The real estate project includes 123 rooms and suites of private residences and a concept definition of the destination of a pedestrian square. The asset would include 3 restaurants, 2 bars, one nightclub, sports and fashion retail, and office space with a direct connection to the main ski lift and ski slopes.
The client needed strategic, hospitality, luxury retail, marketing and events management expertise. He was particularly keen on talking to a trustworthy and committed local team able to understand the key role this development will play in Verbier, as well as the local cultural complexity.
Solution
Validation of architectural solutions produced by the client through an international, regional and local market study, as well as a feasibility study.
Development of an integrated destination master plan, detailing the positioning and service levels for each service provider in the destination - hotel, serviced apartments, retail stores, restaurants, music hall, the synergies amongst them, and the destination promotion structure.
Hotel & Residences operator search and contract negotiation.
Pre-opening project management in the name of the client until the opening of the destination, followed by asset management of the hotel.
Achievements & Value for the Client
Detailed and thorough analysis and fact-based study allowed the client to make the most informed decision. Benefited from our credibility and expertise towards local authorities and the local population thanks to our references on similar projects in the area.
Similar greenfield and brownfield concept development initiatives have taken place for other hotels in other parts of Europe.